Our 24th Annual KPMG Global Automotive Executive Survey comes at a pivotal moment for automakers. The business opportunities have never seemed greater, driven by advances in electric powertrains, self-driving technology, and the promise of a more magical customer experience in the vehicle. In the factory, the showroom, and on e-commerce sites, AI and other technologies are changing how cars are made, sold, and serviced.
Three years ago, when we published “Place your billion-dollar bets wisely: Powertrain strategies for the post-ICE automotive industry,” we laid out the challenges and opportunities in the development of the market for electric vehicles. Then, even predictions of analysts diverged on how rapidly EVs would penetrate global markets. Last year there was still wide variation in expectations about EV uptake among executives in our annual survey.
Getting real about the EV transition
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